Product marketing Blog Posts
New jobs at BIMstop
BIMstop has had a very successful year so far and is looking to grow its team further. We've always set out to build a great company, in what we see as a very exciting industry. To achieve that we've focussed on hiring the best and most motivated people we could fin... Read More
AIA Expo 2013 - Photos from Day 1
This week we're in Denver, Colorado, USA for the annual American Institute of Architects (AIA) expo. It's being heald in the Colorado Convention Center which is a great complex and very easy to get to.The AIA Expo is a fantastic showcase of products, materials and t... Read More
NAHB International Builders' Show 2013
This week we are heading to Las Vegas for the 2013 NAHB International Builders Show. It's going to be exciting to see so many innovative new products being shown and some fantastic trade booths on display. If you're at the show this week, feel free to contact us to... Read More
BIMstop 2013 updates
It's a new year and the team at BIMstop is ready to dive into 2013. We have some exciting features being released in the first quarter of 2013, as well as some great new clients coming on board. All of the new BIM content will be available for Autodesk Revit, Graphi... Read More
Marketing your building product - Guest post
Below is a guest post from April a marketing manager for a building product manufacturer in the USA. April has successfully grown her company's market share over the last 5 years and offers the following advice to building product marketing managers starting out. Ma... Read More
Manufacturer's return on investment calculator
Return on investment - it's what makes the business world go around. Return on investment or ROI is often a key part of marketing discussions, especially when different channels are being compared.As BIMstop offers a powerful marketing solution to building product m... Read More
Should building product manufacturers harness social media?
Are you a building product manufacturer thinking about giving social media a go?Social media (Facebook, Twitter, Youtube, blogs) have been getting a lot of hype over the last few years. I've seen a lot of building product manufacturers dip their toes in, however hav... Read More
Fads vs Trends
A huge part of running any company is marketing and it's a topic I study constantly; how companies are positioning themselves and how they communicate their products.I recently read an article that talked a lot about marketing fads vs trends. By focussing on trends... Read More
BIM models add value to your technical data.
A BIM is often thought of as simply creating 3D smart models of your products... This is partly due to the companies pushing it, but a thought process we'd like to change.At Barrignton Arch BIM content is more than just 3D models, they also become a technical soluti... Read More
What BIM Means For Doors
At the moment we are working with two doors manufacturers to bring their products to BIM (building information modeling), for both the ArchiCAD and Revit formats.Maybe your company manufacturers doors & you're looking for a new way to market them to architects &... Read More
BIM & Concrete Products
Concrete products are huge part of all buildings now days. Not so surprisingly they can also benefit hugely from being integrated into BIM!If your company manufacturers any of the following products you should start thinking about getting them into a BIM format such... Read More
Barrington Arch BIM eBook
We've made a few updates to our Guide to BIM (Building Information Modeling) eBook. Whether you're a consultant or a product engineer feel free to download your copy. It will help you to better understand where you & your company fits into the "BIM" process/cycl... Read More
The time difference from someone specifying, to actually buying.
There's always been a huge difference in the time from when someone specify's a manufacturers product, until the product is actually bought (and/or built). This can be anywhere from months to years.As everything now days is speeding up, construction times, manufactu... Read More
Covering all of the BIM bases.
We are finding more & more manufacturers are coming to us for Revit families of their products. It is great to see them embracing BIM (building information modeling) & we are happy to help create the families for them. As well as help distribute the finished... Read More
Unlock more power in your product information
Are you selling your product information short?Now days everything is modeled in 3D, chances are the products or components you are selling all have been. However even though all this work has gone into product development, most of this great information is lost as... Read More
Gutter Solutionz, Welcome to ArchiCAD
Recently we were approached & and have worked with Gutter Solutionz.Gutter Solutionz are a New Zealand company with a fantastic spouting screen system. Their products is doing fantastic throughout New Zealand, but was normally added as an after thought.Barringto... Read More