A belief in the importance of creativity and design and it's ability to improve the world around us.

This has underpinned work in retail, product, graphics, and digital. Projects for the likes of Virgin, Asda, Black & Decker, BT, Guinness and Hasbro to name a few. A multidisciplinary skill set and experience has led to involvement in large scale projects to the value of 3.5 billion pounds.

Creativity is a very powerful commodity, harness creative thinking, focus it and you have a compelling strategic advantage for businesses and revenue. This is the foundation that has allowed me to develop working creative concepts and bring them successfully to life, benefiting clients and engaging customers.

Using design thinking as a polymath has led to continued work with clients in London and further afield as a Creative Director/Senior Consultant on a variety of projects in digital, graphics, retail, web and product arenas.

Other involvement has included production design,design and concept for Model Turismo, Dean and Deluca (U.S. Deli chain),City (RU. Fast food chain) and DSGi PLC ( now DixonsCarphone) managing design across the business brands.

Recently this has included Kenwood, Delonghi, Be-Unlimited and Coral amongst others and on a variety of large scale projects globally.

Additional involvement includes lectures and talks on design matters.

Specialties: Creative and concept development,
Developing strategy and pitch,
Project Management & delivery,
Contracts and negotiation,
Business strategy, management and development,
Client liaison,
Branding and Identity,
Retail, Interior and Environments,
Product & 3d,
Graphic & Digital,
Ux/Ui