Project Acquisition Cost

on Average How much does a firm/architect spend for acquiring projects? These may include events, promotions, newsletters,yellow-pages and online listings, competitions etc. I know it will vary from project to project. But whats a safe ballpark assumption? 2.5%- 5% of architect fee? 10%? Or is it negligible,? and projects are acquired purely through referrals?

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Answers (2)

pauly • 2015

While It seems to vary quite a lot from firm to firm, I have found this 'rule of thumb' to be useful for planning purposes:

gregco • 2015

Varies widely.