'True Cost' Exhibition by Swatchbox for Milan Design Week: Highlighting the Construction Industry's Toll on the Environment

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The 2024 Milan Design Week officially started today. Swatchbox, the global sample fulfillment platform that connects building professionals with building product manufacturers, has decided to use this opportunity to highlight the significant impact construction waste has on the environment.

'True Cost' Exhibition by Swatchbox for Milan Design Week: Highlighting the Construction Industry's Toll on the Environment

Within the exhibition, titled 'True Cost', a large pile of construction materials has been meticulously arranged to show the amount of waste that is created by the design community. Scenes of large landfill sites are projected onto the wall and accompanied by the harsh sounds of landfill vehicles and plastics being crushed.

'True Cost' Exhibition by Swatchbox for Milan Design Week: Highlighting the Construction Industry's Toll on the Environment

Swatchbox has sourced real examples of material waste for the exhibition from collaborating local architecture and interior design practices in Milan, including GBPA Architects, Genius Loci Architettura, Park Associati, Cino Zucchi Architetti, Il Prisma, Matteo Thun, BBA Studio, and Coima Image.


Entering a second room of the exhibition, visitors can access the 2024 Milan Swatchbox Sample Gallery, a collection of modern materials curated by Marco Castiglioni, Senior Project Architect at Il Prisma.

'True Cost' Exhibition by Swatchbox for Milan Design Week: Highlighting the Construction Industry's Toll on the Environment

Castiglioni described the exhibit as "a testament to the power of design to spark meaningful conversations and drive positive change. It's a reminder that we must rethink our approach to the entire construction process and prioritize sustainability in every aspect of our work."

By showcasing innovative solutions and alternatives to traditional sampling methods, Swatchbox wants to empower designers and architects to make more informed and sustainable choices in their projects.


The Swatchbox Milan Sample Gallery and 'True Cost' Exhibition will be open to the public from 16 April - 20 April 2024 during Milan Design Week.

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