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BEHR PRO™ i100 Interior Dead Flat No. 110
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BEHR PRO™ i100 Interior Dead Flat No. 110
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BEHR PRO™ i100 Interior Dead Flat No. 110

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BEHR Process Corporation
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Interior Paint
The BEHR PRO 110 Dead Flat Interior Paint offers high hide and good touchup and is a great choice for high-turnover properties. This water-base professional finish can be applied by brush, roll or spray for your convenience.

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09 91 00 Painting

About the Brand

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BEHR Process Corporation Modlar Brand

BEHR Process Corporation

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Soon after the Second World War, our founder, Otho Behr, Jr. began selling linseed oil to paint stores from the back of his woody station wagon. His customers quickly made it known that they needed something that would perform better on redwood than just linseed oil. Seizing the opportunity, Otho Jr. asked his father, Dr. Otho Behr Sr., an accomplished chemist, to help him develop a formula to meet their requirements. Soon the father-and-son team began making a clear finish and stain for redwood in the Behr family garage.

In 1948, Otho Behr moved his burgeoning business from the family garage into an 800 square foot Quonset hut in Pasadena, California. Over the years, sales have steadily increased for this entrepreneurial, family-owned business. As business grew, the need for larger facilities also grew. The company, now officially known as BEHR Process Corporation, has since relocated to larger facilities and has expanded across the country and across the globe. Today BEHR has locations and businesses all across the country in California, Colorado, Florida, Georgia, Illinois, Missouri, Pennsylvania, Texas and Washington, and internationally in Canada, China, Guam and India. In 1986, BEHR expanded into the interior/exterior paint business, setting the stage for the next dynamic era of growth.

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