Posts Tagged ‘Marketing’

New jobs at BIMstop

Posted by modlar in BIMstop, General News on September 17th, 2013 No Comments

BIMstop has had a very successful year so far and is looking to grow its team further. We’ve always set out to build a great company, in what we see as a very exciting industry. To achieve that we’ve focussed on hiring the best and most motivated people we could find. We currently have two… read more

BIM as a Marketing Tool

Posted by modlar in Videos on August 23rd, 2012 No Comments

I found this great video that shows the incredible use of BIM as a marketing tool. I think the video shows that BIM is the way forward, not just for the AEC industry, but also for real estate and property developers. The video just portrays what can be done to showcase properties to potential customers… read more

Manufacturer’s return on investment calculator

Posted by modlar in BIM, BIMstop on April 5th, 2012 No Comments

Return on investment – it’s what makes the business world go around. Return on investment or ROI is often a key part of marketing discussions, especially when different channels are being compared. As BIMstop offers a powerful marketing solution to building product manufacturers it is a part of this process and ROI is a question… read more

Fads vs Trends

Posted by scottbarrington in General News on August 22nd, 2011 No Comments

A huge part of running any company is marketing and it’s a topic I study constantly; how companies are positioning themselves and how they communicate their products. I recently read an article that talked a lot about marketing fads vs trends. By focussing on trends you can build much stronger businesses, but they are harder… read more

BIM Content Shouldn’t Be An Add-on Service

Posted by scottbarrington in BIM on July 20th, 2010 No Comments

More & more we are seeing companies that run “building product directories” adding BIM (building information modeling) content as an add-on service for their already advertising clients, this in a lot of ways makes sense, as it helps to promote BIM & helps manufacturers get on board supporting BIM. However the problem is quite obvious,… read more

What BIM Means For Doors

Posted by scottbarrington in BIM on July 8th, 2010 No Comments

At the moment we are working with two doors manufacturers to bring their products to BIM (building information modeling), for both the ArchiCAD and Revit formats. Maybe your company manufacturers doors & you’re looking for a new way to market them to architects & designers? Well here are a few benefits you will get from… read more

Barrington Arch BIM eBook

Posted by scottbarrington in BIM on May 2nd, 2010 No Comments

We’ve made a few updates to our Guide to BIM (Building Information Modeling) eBook. Whether you’re a consultant or a product engineer feel free to download your copy. It will help you to better understand where you & your company fits into the “BIM” process/cycle and how you can take best advantage of it. You… read more

The time difference from someone specifying, to actually buying.

Posted by scottbarrington in ArchiCAD, BIM, Marketing, Revit on April 25th, 2010 No Comments

There’s always been a huge difference in the time from when someone specify’s a manufacturers product, until the product is actually bought (and/or built). This can be anywhere from months to years. As everything now days is speeding up, construction times, manufacturing times, this gap is getting smaller. However it’s still there. This brings us… read more

New Zealand interest in Revit & ArchiCAD – still about even.

Posted by scottbarrington in BIM on January 31st, 2010 No Comments

There’s a lot of content being released by manufacturers in New Zealand at the moment, which is great to see. However we think that most of these manufacturers have missed a huge opportunity, what about all of those ArchiCAD users? ArchiCAD users make up around 50% of the BIM users based in New Zealand, so… read more

BIM in 2010

Posted by scottbarrington in ArchiCAD, BIM, Revit on January 10th, 2010 No Comments

We are all back and feeling refreshed! 2010 is an exciting year for our company (and the rest of the world). As it’s January loads of manufacturers are sitting down and figuring out their plan of attack for the year. It’s great to see more of them embracing the move to BIM (Building Information Modeling)… read more



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