As the storage and organization market grew in popularity, the company acquired the brand name Organized Living. SCHULTE had manufactured products under the Organized Living brand for many years. The Organized Living brand had powerful familiarity with all involved in the Storage and Organization industry, and SCHULTE was thrilled to add it to their family of brands including freedomRail,Classica, Lifetime Ventilated, and Activity Organizers. Throughout this period, SCHULTE maintained its heritage of selling the highest quality products to quality minded dealers and distributors. Partnering with these independent dealers who understood storage and organization, rather then the big box retailers, was an important key to SCHULTE's success.

By 2012, the company was selling many brand names through multiple markets including the builder market through its professionally installing builder dealers, retail dealers, hardware stores, home centers, specialty storage and organization stores, and online dealers. The company recognized the need to consolidate brands to focus on one master brand across all markets. When deliberating the renaming of the successful 95 year old business, John realized the new name should convey the company vision "we help people organize their lives," and evoke a powerful connection for customers and consumers. The obvious choice was Organized Living.

In January of 2013 SCHULTE, a 94 year old company, adopted its leading brand Organized Living as its new corporate name. The legacy of quality and innovative products for the home that began in 1919 continues today as Organized Living.

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